To create the Martha Stewart Café—from its products to its look—Martha assembled a diverse team from the ranks of Martha Stewart Living Omnimedia: Thomas Joseph from the MSLO kitchens, head of facilities Lynn Goodwin, art directors Molly Baker, Soyoung Oh, and Jaspal Riyait, web designer Jill Joyner, copy director Darcy Smith, director of Information Technology Eric Crepeau, and more. In addition, several like-minded and enthusiastic partners came together to help realize her vision. Martha called upon her long-time associates at Kobrick Coffee to source her favorite espresso bean as well as her signature “Martha’s Blend” coffee. Her friend Wei Bertram at Arogya Teas became the trusted purveyor of artisanal teas—flying, driving, and backpacking to personally find and taste the purest loose-leaf teas from around the globe. And Martha hand-selected her favorite treats from the incomparable New York bakers at Balthazar, Baked, Chikalicious, and Bien Cuit, after what could only be described as a selfless round of pastry-tasting.
It was years ago in a favorite New York café that Martha first tasted the extraordinary espresso, Antica Tostatura Triestina®. Its flavor—complex, yet smooth and easy to drink—made such an impression that she now enjoys it as her coffee of choice. As she hatched the idea for bringing handcrafted coffee drinks to her company’s West Chelsea neighborhood, it was clear that Antica espresso would be the bean.